The Waveborn Blog Buy some shades, give some glasses. Tue, 06 Dec 2011 13:09:00 -0800 Ultimate Cool
If you're looking for a new sport to try, you should check out Ultimate (formerly Ultimate Frisbee), the disc sport that's rapidly growing in popularity! In case you don't know, Ultimate can be defined as a sport similar to rugby or football - the goal is to get the disc to your target, or "endzone."

Waveborn was recently featured by Skyd Magazine, one of the biggest sources for ultimate news on the web.  We are proud to share with you this article by one of our own at the Waveborn team.  Check out his winter gear recommendations for new players -- and don't forget to check out "Turn Your Swag On" where Waveborn makes an appearance!

And remember, even if you don't play, you can still rock Waveborn shades - the ultimate sunglasses for looking cool and giving back.


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Wed, 16 Nov 2011 09:00:00 -0800 3 Great Reasons to Rock Waveborn Shades in the Winter
When we think about sunglasses, we conjure up images of sunny skies and sandy beaches.  While summer is definitely the most popular time to rock shades, optometrists report that sunglasses are a daily requirement.  No ifs, ands, or buts.

Just because the sun might be hiding doesn’t mean you are more protected.  Winter sun sits lower in the sky at a different angle, and as a result can emit   even stronger rays.  Combine this lower sun with the glare and mirror effect of snow, and you’ve got yourself a potentially harmful situation. This can cause snow blindness--which anyone who has ever driven in winter can tell you about.

 Winter rays are just as strong--and dangerous--as summer rays.  In addition to reducing glare and protecting against UV exposure, sunglasses in winter months also reduce dryness, squinting, and general discomfort.  
To sum it up, here are three great reasons to rock Waveborn shades in the winter months:
1.  Reduce glare and protect against harmful UV rays-- 365 days of the year
2.  Protect against wind, dryness, dust, and other irritating debris 
3.  Good karma! By purchasing a pair of Waveborn shades, you can reduce eye problems for yourself and another person through a donation of prescription glasses

So make sure to protect your eyes this winter with a pair of Waveborn shades!

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Wed, 12 Oct 2011 09:04:00 -0700 World Sight Day 2011: Because Sight is a Right

Since 2000, every second Thursday in October is World Sight Day.  This year it is tomorrow, October 13th.  World Sight Day is part of VISION 2020, a global organization whose main initiative is the elimination of avoidable blindness.  Waveborn is 100% behind this cause, and so we have decided to highlight World Sight Day and promote the advocacy within.  Waveborn creates cool shades, but let's not forget the real issues - eliminating and ending problems related to sight.


With every pair of Waveborn shades sold, we normally donate a pair of eyeglasses to someone in need. To promote World Sight Day and the cause, we are doubling that proposition and donating two pairs of eyeglasses with each purchase through the month of October.

We're very proud to be a part of this movement. Very often, people in the developing world are living in extreme poverty, and often have no resources or finances to correct their vision. We're hoping to change this, one person at a time.

So remember--this World Sight Day, get involved! Spread the word, read more at, or buy a pair of Waveborn shades. Giving never felt so good.

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Thu, 18 Aug 2011 11:10:00 -0700 “Some Good Karma for your Face”

A few weeks ago we were lucky enough to be featured on This piece was sent out to their DC members, and the next week a shorter blurb sent out to their NY list.

At this stage in the game, any press is great, and we were lucky they said some nice things! Thrillist called us “sleek, moderately-priced” and said “the Italian-made shades themselves look like slightly sportier versions of Ray-Ban’s classic Wayfarer design.”

Press is a big deal as we try to get the word out to more and more people. We'll continue our press outreach efforts in both print and online media, and other creative outlets. And if we do some things right, hopefuly this Thrillist article will be just the first of many nice things people say about us. 

So, thank you Thrillist for getting the ball rolling. We appreciate it.


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Sun, 10 Jul 2011 19:58:00 -0700 Up, Up and Away

One year later, Waveborn is real.

Tons more to follow. How we got here, who has helped along the way, new colors we're adding, how we're helping abroad, and so much more.

But for now, let's get this site and this company and this brand out the door. Let's take off the training wheels and see how she flies.

Join us.


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