The Waveborn Blog Buy some shades, give some glasses. Thu, 15 Sep 2011 07:30:00 -0700 "When you incorporate giving, your customers are your best marketers."

When approaching the pioneer in this "one for one" movement -- they do have the phrase trademarked, by the way --- what was our CEO supposed to say?

Last night, at a presentation in downtown DC by TOMS Founder and Chief Shoe Giver, Blake Mycoskie, Jonathan met and told him about Waveborn. After Blake's talk, he was signing his new book, Start Something that Matters (he told the audience it just became #1 on the New York Times Bestseller list). During the book signing, Jonathan approached the table, introduced himself and said, "Thanks so much for the presentation, I actually recently started a sunglasses line with a giving component." Blake responded with, "Cool. Do you have a card? I'd love to check it out."

And just like that, we're officially on the TOMS radar! His presentation was thoughtful and informative, explaining the background of TOMS' launch and success. He put himself in a position to succeed, caught a ton of lucky breaks, and with his ingenuity and creativity, has really pioneered this one for one movement. He deserves a ton of credit for building the business he has, and paving the path for others. 

He also discussed the importance of giving in every type of business. Whether you call it charity or philanthropy or volunteerism, there are countless ways to have an impact through business. And as he mentioned, "When you incorporate giving, your customers are your best marketers."

So wear your shades proudly, and tell the story of giving.

Thank you for being our best marketers.


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