Waveborn Signs Dallas Cowboys Hall of Fame QB Troy Aikman
Brand Inks Multi-Year Partnership with Three-Time Super Bowl Champion
Dallas, TX (July 29, 2015) – Waveborn Sunglasses is pleased to announce the addition of Hall of Fame QB, Troy Aikman, as the company’s official spokesperson. Waveborn changes how people see the world by selling high-quality Italian sunglasses and funding life changing cataract surgeries around the globe.
As part of the 4-year partnership, Aikman will serve as a brand ambassador. He will continue to wear Waveborn Sunglasses and earn a small percentage of vesting equity in the company. Aikman will be featured in sales and marketing campaigns to assist the brand in increasing distribution through new channels.
“I am really excited to team up with Waveborn and support their global mission. I absolutely love their handcrafted Italian frames and polarized Carl Zeiss lenses,” said Aikman. “I believe in the brand. Together we can create an even bigger impact on the global eye care community to fund more life changing cataract surgeries through our non-profit partner, SEE International.”
“Signing Troy Aikman represents a truly special moment for the brand, as Waveborn reaches to new heights. Having Troy join the Waveborn team is a testament to Waveborn’s expansive growth. With the addition of Aikman, we are excited about the great success to come during our fifth summer and over the next four years,” said Mike Malloy, Waveborn CEO.
Troy Aikman is one of only four quarterbacks to guide his team to victory in three Super Bowls. Since leaving the playing field, Aikman joined the NFL on FOX full-time as a game analyst. Aikman was voted into the Pro Football Hall of Fame in February 2006.
Aikman is one of several athletes, musicians, and business owners who are developing long lasting relationships with the Waveborn brand, a brand built upon social responsibility and helping others.
Follow @TroyAikman and @waveborn on social media #waveborn #givesight #findthesun
About Waveborn Sunglasses
Waveborn launched in 2011 with one model of Italian frames in three colors and a mission to change how people see the world. Waveborn donates 10% of profits to SEE International to fund life changing cataract surgeries around the globe. The company now boasts over 100 different styles of their beautifully designed and durable frames. Created with the active professional in mind and a commitment to stellar customer service, all Waveborn Sunglasses come with a full one year warranty to replace your sunglasses if they are broken, lost, or stolen. Visit www.waveborn.com to give the gift of sight today.
About SEE International
SEE International is a nonprofit, humanitarian organization dedicated to providing free vision care to disadvantaged blind individuals worldwide. Since 1974, SEE’s volunteer medical teams have examined over 3.6 million men, women, and children, and performed nearly half a million sight-restoring surgeries in 80 countries. Learn more at www.seeintl.org.
Chief Executive Officer
The Legacy Agency