Waveborn Wholesale

We strive to create symbiotic retail partnerships that help us change more lives while returning you more profit. We’re a small team, we do business personally, and we’re a breath of fresh air from the sunglass giant(s). You won't find us forcing minimum orders or pushing styles you don't want - you'll find us working with you to choose a selection that sells. The same give back philosophy that anchors our business also drives our belief in small business values that lift all boats.

Change How People See The World

When you carry Waveborn you’re not just expanding your selection with an attractive new brand of shades; you’re helping us change lives. Our partnership with SEE International funds eyecare clinics in regions that desperately need them.

If you’re in the eyecare industry you probably know about cataract surgery and that more than half of global blindness could be cured with access to this simple procedure. Some of you may be former SEE International volunteers yourself. Waveborn offers you the opportunity to continue changing lives while also improving your bottom line.

We love our retail partners for the impact you help us make in the world. We love to promote your business though social media mentions, physical awards for high impact stores, and any other ways we can.

Contents of a Wholesale Package

Each Waveborn wholesale package is handpicked with your customers in mind. We'll start with some guidelines: bright colors or muted? more men's or women's? for the outdoors or the happy hour patio? We'll deliver a selection of our most popular styles that will sell to your customers.

Besides a unique selection of styles for your store, you'll also get:

  • training materials to educate retail staff
  • one Waveborn hard-shell case for each pair
  • one Waveborn soft case for each pair
  • one Waveborn cleaning cloth for each pair
  • one Warranty Registration card for each pair

Waveborn Warranty

When your customer buys Waveborns, they know they're getting top quality sunglasses for one year, no matter what. Lost at the beach? Chewed by the dog? Our Full Replacement Warranty has them covered. Our retail partners love this not only because it makes the sale easy, but because it makes the sale final.

Each pair of Waveborns leaves your door with a Warranty card that reminds your customer to register their shades at Waveborn.com/Warranty. We handle all returns, repairs, and replacements. It's that easy!

Free Shipping

Waveborn does not charge shipping for the first package in any new retail account. This allows our new partners to try carrying Waveborn with a focus on the lives changed and the profit gained instead of which shipping and handling fees were applied. Waveborn also does not charge shipping for orders of 100 pairs or more.


Vision Collection - $145 MSRP

Models: Beacon. Dockweiler. Emma. Marina. Monica. Miramar. Topanga. Zuma.

12 Pairs

(starter package)

Unit Cost

$70

Unit Profit

$75

Pkg Price

$840

Pkg Value

$1,740

Profit

$900


24 Pairs

(10% discount)

Unit Cost

$63

Unit Profit

$82

Pkg Cost

$1,512

Pkg Value

$3,480

Profit

$1,968


48 Pairs

(20% discount)

Unit Cost

$56

Unit Profit

$89

Pkg Cost

$2,688

Pkg Value

$6,960

Profit

$4,272


96 Pairs

(30% discount)

Unit Cost

$49

Unit Profit

$96

Pkg Cost

$4,704

Pkg Value

$13,920

Profit

$9,216


125 Pairs

(30% + free shipping)

Unit Cost

$49

Unit Profit

$96

Pkg Cost

$6,125

Pkg Value

$18,125

Profit

$12,000


Clarity Collection - $99 MSRP

Models: Arroyo. Bayside. Moonlight. Pacific. Victoria.

12 Pairs

(starter package)

Unit Cost

$50

Unit Profit

$49

Pkg Cost

$600

Pkg Value

$1188

Profit

$588


24 Pairs

(10% discount)

Unit Cost

$45

Unit Profit

$54

Pkg Cost

$1,080

Pkg Value

$2,376

Profit

$1,296


48 Pairs

(20% discount)

Unit Cost

$40

Unit Profit

$59

Pkg Cost

$1,920

Pkg Value

$4,752

Profit

$2,832


96 Pairs

(30% discount)

Unit Cost

$35

Unit Profit

$64

Pkg Cost

$3,360

Pkg Value

$9,504

Profit

$6,144