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2014-07-03

"With hard work and dedication, anything is possible."

I haven't written a skim session in almost six months. A lot can happen in six months. A lot happened yesterday and especially over the past 3+ week sales trip. I lost $100k in one day in Wildwood, NJ. I've never done that before.

We changed the price of all Waveborn sunglasses this afternoon for the 3rd time in 4 years. I am excited about the change and think it will greatly increase sales volume and drive revenue into our bank account. It will be challenging to communicate the new numbers to our existing retail partners, but I think everyone will see more sales and growth as a result of the lower price points. Waveborn sunglasses are now on sale for $99-$179 instead of $180-$240.




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